FiveWire Media Expands Executive Team

Veteran Media Investment Banker Joins Firm

March 6, 2009 – GREENWICH, CT –FiveWire Media announced today that Alex Berkett joined the firm as Senior Vice President, Business Development. Mr. Berkett will be responsible for identifying, sourcing and executing strategic transactions.

FiveWire Media intends to buy, own and operate media properties, taking advantage of the dislocation in advertising and traditional media, as well as in the credit markets, to buy assets at attractive prices.

Prior to joining FiveWire, Mr. Berkett worked in J.P Morgan’s Technology, Media & Telecom Investment Banking Group. Mr. Berkett joined J.P. Morgan in 2008 following the firm’s acquisition of Bear, Stearns & Co. Inc. Previously, Mr. Berkett spent 11 years as an investment banker in Bear Stearns’ Media & Entertainment Group, most recently as a Managing Director.

"The addition of Alex to the team represents an important step as FiveWire moves closer to its goal of building a world class owner and operator of media properties. Alex's extensive investment banking experience, skill set and perspective on the media sector fit very well with the firm's objectives," said Steven Price, FiveWire President and CEO.

"We are thrilled to be adding Alex to the FiveWire team. His understanding of the strategic dynamics of the media industry and his extensive transaction execution background will be valuable assets to the firm as we implement our buy and build strategy," said Stuart Rosenstein, FiveWire Executive Vice President and CFO.

“I am extremely excited to be partnering with respected industry veterans Steven Price and Stuart Rosenstein in this new venture. Despite the volatile market, we believe there are interesting opportunities in the media space for investors with capital to deploy,” said Mr. Berkett.

Seasoned Deal Makers Reunite to Launch FiveWire Media Capital

Entrepreneurs Set Sight on Buying and Operating Media Assets

January 26, 2009 – New York, NY – Steven Price and Stuart Rosenstein, two highly respected entrepreneurs, are rejoining forces to launch FiveWire Media Capital LLC, a company that will own and operate media assets.

FiveWire Media, based in Greenwich, CT, will seek to buy, own and operate media properties, taking advantage of the dislocation in advertising and traditional media, as well as in the credit markets to buy assets at attractive prices.

“We are excited to be undertaking this new venture at this time. Although the global markets have been challenging and will remain so, we see significant opportunities within selected segments of the media landscape,” said Mr. Price. “We believe our experience in buying and building up businesses and employing a hands-on operational focus will be well suited to the next cycle in the media space.”

This venture brings together Messrs. Rosenstein’s and Price’s expertise in buying and managing media assets and deep industry connections. In 1998, they co-founded LiveWire Ventures, a successful investment and management group that owned and operated companies that provide software and internet products and services to the media, telecom, advertising and new media industries. LiveWire was backed by Thomas H. Lee Company, the Blackstone Group, Spectrum Equity Investors and others. Mr. Price served as LiveWire’s president and chief executive officer, while Mr. Rosenstein served as the company’s executive vice president and chief financial officer until May 2004.

Messrs. Rosenstein and Price also worked together at PriCellular Corporation, which they grew from one small wireless system through 24 acquisitions to become one of the largest rural wireless service providers in the U.S. and which was later sold to an AT&T affiliate in 1998 for $1.4 billion. Mr. Price co-founded and was president and CEO of PriCellular. Mr. Rosenstein served as the company’s executive vice president and CFO.

“I’m looking forward to working with Steven again. Our combined years of experience in this industry and in employing a build-up strategy will allow us to mine new and unique opportunities in media,” said Mr. Rosenstein.

Most recently, Mr. Price was a senior managing director for Centerbridge Partners, a New York-based multi-strategy investment fund with $7 billion of assets under management. Mr. Rosenstein is owner and managing principal of AMG Financial, a specialized finance company, which provides financing and other services principally to the real estate industry.

NY Times article here